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About Us

Rowley Hesselballe is a new brand with a big heart and even bigger ambitions. With a sensibility and ethos inspired by the elegance and strength of women, we are on an exciting journey to reshape and revolutionise the bridal and evening wear market.


We are different.

With an innovative new way of interpreting traditional values and placing them in the 21st Century, we bring an alternative to in-store appointments and long waiting times. Rowley Hesselballe offers a modern take on buying bridal wear. With the click-of-a-button, an exclusive online service and a quick turn around time, let us take the stress out of finding your perfect dress.


We are strong.

Co-founders Rosie Poole and Canan Hesselballe met at the London College of Fashion in 2009 and between them have over two decades worth of buying experience with major British brands.


We are you.

With an eclectic mix of British and Turkish cultures and heritage, we are a truly inclusive brand for all women and all styles. From modern to classic, contemporary to timeless, our range is all about you. We offer the luxury you dream about, at prices you didn’t imagine.


Get comfy, grab a glass of something bubbly and come on in, we’ll do the rest…


Rowley Hesselballe London, where the future meets the traditional…



who we are

Eli Peacock and Rowley Hesselballe
Eli Peacock and Rowley Hesselballe Collaboration

A master of handcrafted headpieces, Eli Peacock is a brand with fun, flair and showstopping designs. Created by Bulgarian born designer, Sevil Savas Ozsezer, the brand over the last 5 years ago has gained a cult following among the Istanbul fashion elite with her elaborate and enchanting designs.

Eli Peacock X Rowley Hesselballe is the perfect marriage of design and styling with a range of beautifully handcrafted headbands, fascinators and hairclips created to match back with the gorgeous range of bridal, bridesmaid and eveningwear styles available.

Behind the Scenes

We wanted to create a modern and understated range of bridal and eveningwear in a selection of silk and luxurious fabrics sourced and produced in the heart of Istanbul. It is of the utmost importance to us that we produce styles of high-quality workmanship and fabrication. We want to bring modern and affordable luxury to your doorstep.


Our journey with Eli Peacock began through a kind and thoughtful introduction, with hours of coffee, delicious cakes, and a try on of every fabulous headpiece in her showroom! As women with like-minded goals and ambitions, we decided to partner our brands and so Eli Peacock X Rowley Hesselballe was born, bringing you a collection of beautifully handcrafted pieces designed to add the finishing touch to your RH dress or jumpsuit.


Setting the scene for our brand, our campaign was set against the stunning Bosporus sea where our co-founder Canan said “I do” herself over a decade ago. It was the also perfect symbol to celebrate our fusion of heritage across the UK and Turkey, where East meets West. The incredible shots captured by Koray Parlak alongside a team of talented artists was a special and important day in our journey to launch the brand.


Creating Rowley Hesselballe London has been an exciting journey and has been made possible thanks to the incredible support from people along the way. Firstly, the gorgeous face of our brand, the actress Saadet Aksoy. Beautiful inside and out, we were blessed to have her model in our campaign shoot. Our incredible agents and friends Dilek and Leyla whose hard work and dedication cannot be summed up in words.


To all of our family and friends who have never stopped believing in us or our vision.

Behind the Scenes - 1
Behind the Scenes - 2

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